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Our values and guiding principles

Data-driven financial background

We all come from a financial background and employ a data-driven approach, which in turn powers and informs our primary research, enabling us to provide clients with a holistic understanding of the "here and now" as well as the longer term pipeline and market movements.

Forward-looking perspective

While keeping track of what transacted in the past and how is certainly important, our primary focus is on helping clients predict what is going to happen in the future thereby giving them a very tangible edge, we do this by engaging directly with asset owners and by constantly picking up bits and pieces of information - we call it "laying the research puzzle".

Investor-centric, deeper coverage

Our guiding principle across all our research and datasets is simple: what would the investment professional really like to know in this particular situation? Those are the information blocks we focus on capturing and presenting in an actionable investor-centric format.

Independent research, subscription only

We strongly believe in the value of being independent of the information that we process, and not have any "stake" in a transaction or target company - that is why our sole revenue source is fixed subscription payments from professional investment- and advisory firms, and we don't charge any fees or impose any commitments from companies we write about.

Growth through customer-centricity

We would be lying if we said we weren't focused on growing our business, and we believe this comes from a combination of continuous product enhancements, and keeping end-users in focus - this is reflected is in the confidential dialogue and sparring we offer as an integrated part of the service as well as flexibility in facilitating introductions.

Depth before breadth - Nordic and DACH focus

We believe in the value of going deep in individual regional markets and the mutually beneficial network effects this brings, rather than trying to conquer the World in one day - that is why we focus on deeply penetrating select M&A markets (Nordics and DACH).